Thorntons was founded in 1911 by Joseph Thornton, who set out to open “the best sweet shop in town”. But the chocolate retailer faced a sticky dilemma in recent times after Covid-19 shifted consumer habits online and rivals demonstrated their ethical business models. Now, as Thorntons jumps to trade online-only, Retail Gazette dives deep to find out about the confectioner’s history.
Thorntons: What went wrong?
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