Wednesday, June 29, 2022

Caterpillars in court: What can retailers take from M&S and Aldi’s copycat row?

M&S Marks & Spencer Aldi Colin the Caterpillar lawsuit

It’s not just any lawsuit, it’s Marks & Spencer vs Aldi. Twitter went into a frenzy last week after M&S declared a caterpillar cake war on German discounter Aldi for copying its trademark design. As Cuthbert is set to return this May, Retail Gazette looks at whether retailers should avoid copycat designs.

Caterpillars in court: What can retailers take from M&S and Aldi’s copycat row?

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