Cotton On to launch online only in the UK

// Cotton On has announced plans to launch online only in the UK
// The Australian retailer has already launched with online retailer Asos
// The group has a portfolio of brands including Typo, Rubi, Factorie and Cotton On Body

Cotton On is set to launch online only in the UK for the first time as it seeks to benefit from the rise in ecommerce.

The Australian fashion and stationery retailer will sell a range of summer-inspired outfits for both women and men, with sizes ranging from 6 to 24 and 2XS to 2XL respectively.

Cotton On has already launched with online retailer Asos.

The group has a portfolio of brands including Typo, Rubi, Factorie and Cotton On Body.

Typo has traded in the UK since 2016, selling stationery and lifestyle items.

“We’ve exported our unique Aussie style and optimism to over five continents and 20 countries across the globe, and have loved seeing how our customers respond to and embrace our brands,” Cotton On Group chief executive Peter Johnson said.

“The feedback we’ve received from our UK customers through our online marketplace partners in recent years gives us confidence that now is the right time to bring the full Cotton On brand offering to the UK.

“We couldn’t be more excited about the launch, which marks a significant milestone for our brand and our business.”

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