Is Hotel Chocolat in danger of mirroring Thorntons with new Waitrose tie-up?

Hotel Chocolat Waitrose partnership

As Waitrose prepares to set up dedicated branded bays in its stores for Hotel Chocolat following the partnership announcement, Retail Gazette talks to Hotel Chocolat founder and chief executive Angus Thirlwell about how the retailer has taken a different business approach to fellow chocolatier Thorntons, which was forced to shutter stores earlier this year.

Is Hotel Chocolat in danger of mirroring Thorntons with new Waitrose tie-up?

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