Thursday, June 30, 2022

Adidas has sold the Reebok brand to Authentic Brand Group

Authentic Brands Group has agreed to acquire the Reebok active and footwear brand from Adidas for a total consideration of up to £1.78bn.

Authentic Brands Group has agreed to acquire the Reebok active and footwear brand from Adidas for a total consideration of up to £1.78bn.

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