Superdry partners with Oxfam to offer Brits “Give Back” boxes

Fashion chain Superdry is “recovering well” from the disruption of the pandemic, its chief executive has said.
According to Superdry, its improved trading performance was supported by its growing investment into social marketing.
// Superdry partners with Oxfam to donate pre-loved clothes
// The scheme will be initially piloted across 22 UK stores
// The partnership provides an “effective way” to engage with a new generation of conscious consumers

Superdry has revealed plans to team up with Oxfam in an effort to donate pre-loved clothes to charity.

The retailer said the scheme will be initially piloted in 22 stores across the UK to offer ‘Give Back’ boxes as part of its sustainability initiatives.

Once the clothes have been donated, the customer can scan the QR code available on the box, where they will be given the chance to enter a prize draw to win a £100 Superdry voucher.

READ MORE: Superdry slams Asos and Primark for “jumping on sustainability bandwagon”

Superdry said that this partnership will not only help to reduce waste but also provides an “effective way” to engage with a new generation of conscious consumers and encourage them to shop more sustainably.

“The urgency of the climate crisis has broadened how we think about ourselves and the way we approach business,” Superdry chief executive, Julian Dunkerton said.

“As a business we want to effect positive change for present and future generations and build a positive environmental legacy.”

Oxfam chief executive, Danny Sriskandarajah said: “We’re excited to be partnering with Superdry to help people donate clothes to Oxfam, which will raise vital funds to fight poverty around the world.

“Donating to Oxfam also helps to reduce the impact of clothing on the environment by giving garments a new lease of life.”

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