// Wayfair hires new head of Europe to replace Martin Reiter
// Dr. Jens Uwe Intat joins Wayfair with a 30 year track record
// He will be based at the company’s European headquarters in Berlin
Wayfair has appointed a new head of Europe to replace Martin Reiter following his planned departure.
Dr. Jens Uwe Intat will join Wayfair and will be based at the company’s European headquarters in Berlin.
Intat joins Wayfair with a 30 year track record scaling ecommerce businesses including Amazon Germany.
READ MORE: Big Interview, Martin Reiter, Head of Europe, Wayfair
“We are delighted to welcome Jens Uwe at this very exciting and pivotal moment in Wayfair’s international trajectory,” Wayfair global chief commercial officer, Steve Oblak said.
“With his track-record scaling world leading ecommerce businesses, his exceptional go-to-market strategic insights and steadfast focus on customer experience, Jens Uwe is perfectly positioned to help Wayfair Europe solidify its position as the best global platform for home and the undeniable market leader for customers and suppliers.”
Intat said: “Wayfair’s mission that everyone deserves that feeling of home resonates deeply with me and I look forward to shaping and driving the ambitious goals of Wayfair. What is more, the passion and the unique culture of the team is truly inspiring and I’m thrilled to be joining and advancing the next chapter of the journey in Europe together.”
Prior to joining Wayfair, Intat spent five years as an executive leader for Amazon Germany, overseeing divisions including Consumer Electronics, PC, Office, Kitchen, Home Living, Lawn and Garden, and Home Improvement.
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