// H&M launches Creator Studio, a new service bringing on demand printing service to the merchandise sector
// The fashion retailer said the move was fuelled by consumers and businesses wanting more choice
H&M Group Business Ventures has announced it will be launching, Creative Studio, a new global platform and service for the merchandise industry that will offer creators on-demand printing.
The fashion retailer said the move had been fuelled by consumers and businesses wanting more choice, greater personalisation and increased flexibility, and follows on from other on-demand services within the group, such as Weekday’s use of 3D scanning technology to produce custom jeans and Singular Society’s personalised ceramics.
To scale the business, Creator Studio will grow its client base by “onboarding a select number of global brands and creators and expand its offering with experiences beyond traditional merchandise”.
The retailer said it will use the assets built by the H&M over several years, with a mission “to create a new standard for merchandise through technology”.
It said that “thanks to a lean production process, made-to-order digital printing and e-commerce set-up and integrations, Creator Studio is aiming to lower the barriers for brands and creators to offer good quality merchandise”.
Ellen Svanström, head of business ventures H&M Group, said: “The customer of today is demanding more personalised products and experiences than ever.
“With our investments and initiatives within on-demand printing, we can really create value for the customer, external partners as well as for the H&M group and be a force for change in the merchandise industry.
“We enable creators to quickly tailor their message to their fans and at the same time reduce the risk of over production.”