Are gifts and cards retailers relying on Christmas to drive sales?

gifts

The UK greeting card market is worth billions, with the value of Christmas greeting cards reaching £161.8m last year. With gifts and cards retailers witnessing an overall decline in sales, many may be banking on Christmas to improve trading. Retail Gazette talks to experts to find out whether relying on an annual event could prove fruitful.

Are gifts and cards retailers relying on Christmas to drive sales?

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