House of Fraser store on London’s Oxford St set for £100m revamp

// House of Fraser to refurbish London Oxford Street flagship store
// The £100m redevelopment comes after Westminster City Council approved plans
// As well as offices, the building will feature space for a gym and basement pool

House of Fraser’s store on London’s Oxford Street will be revamped with £100 million investment after receiving planning permission.

Westminster City Council’s Planning Committee granted permission for Public Properties Establishment to refurbish the site on 318 Oxford Street.

The building was first opened in 1937 when it was occupied by department store DH Evans.


READ MORE: House of Fraser launches ‘House of Festive’ Christmas campaign


The large scale development will see the building given an extensive refurbishment to fix its exterior and convert its upper floors into office space.

It will also receive a top floor restaurant with 360 degree views of the surrounding area.

The majority of the building is set to be developed into six floors of offices.

The top two floors will be demolished and a replaced with three, taking the building to eight stories high.

As well as offices, the building will feature space for a gym and basement pool alongside existing retail space.

“Oxford Street has suffered particularly badly during the pandemic, but Covid-19 just accelerated changes to retail habits that were already taking place,” West End Ward Councillor Tim Barnes said.

“By investing in this flagship building and creating a vibrant mix of uses the vibrancy of Oxford Street can be assured for residents, visitors and workers.”

No date has yet been set on when works will begin and there is no indication of how long they might take.

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