// Foot Locker announces the launch of its first proprietary womenswear brand
// Sy’rai Smith, the 19-year-old daughter of singer-songwriter-actress Brandy, will star as the face of the debut collection
Foot Locker has launched its first private label womenswear brand, which will be available globally and exclusively at Foot Locker and Champs Sports.
The Cozi brand is described as “designed for women who keep up with trends, love sneakers and crave premium wardrobe staples at an affordable value.”
For the collection debut, Foot Locker has teamed up with a strong cast of diverse women from around the United States. Sy’rai Smith, the 19-year-old daughter of singer-songwriter-actress Brandy, will star as the face of the debut collection, marking her first fashion brand ambassadorship.
READ MORE:
Others include skateboarder and community organizer Briana King; content creator Ilianna Ayala Garcia; photographer Christina Paik; hooper and video producer Hannah O’Flynn; DJ and creative Amrit; and musicians, Angel & Dren Coleman.
The brand launches with a selection of styles including cropped quarter-zip pullover tops and hoodies, wide-leg sweatpants and high-rise joggers, available in inclusive women’s sizing.
“At Foot Locker, we are always thinking about the consumer. We understand that laid-back apparel isn’t just for lounging anymore, and wanted to bring a female-centric apparel line to the market that is comfortable, affordable and stylish” said Kirta Carroll, vice president, GMM Global Women’s at Foot Locker Inc.
“The introduction of Cozi allows women to feel confident in pieces that mix and match with their own style and personality.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
