// Adidas and Prada team up to launch a new collection made from recycled nylon
// The collection marks the shift of the entire Prada production from virgin nylon to Re-Nylon
Italian fashion brand Prada and sportswear giant Adidas are collaborating on a new collection of sportswear garments made with recycled nylon.
The two companies have been involved in a longstanding collaboration but this is the first time they have made a collection including garments, accessories and bags, as well as footwear.
Each piece is made in Italy by Prada, using its recycled Re-Nylon fabric, a material which was launched in 2019, created through the recycling of plastic waste collected from oceans, fishing nets and textile fiber waste. It can be purified and recycled indefinitely, with no loss of quality.
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The Adidas for Prada Re-Nylon collection, which launches on January 13, marks the shift of the entire Prada production from virgin nylon to Re-Nylon, achieved by the end of 2021 — a milestone underscored by Lorenzo Bertelli, group marketing director and head of corporate social responsibility.
“This partnership is not just about product: it is about a philosophy,” Bertelli said.
“At Prada, our values are fundamentally founded in people, planet and culture, an ideology Adidas shares. This latest collection is a showcase for a fusion of the technical innovation and innate knowledge of performance sportswear synonymous with Adidas, and the luxury vision of Prada — yet it also speaks wider.
“It connects with evolutions in our ideas of luxury, changes in the mindset of consumers, and shifts in the world at large. It is about looking forwards, and thinking of the future.”
The sneakers will be available in monochromatic black and white colorways while the collection also includes six bags.
‘’We’re extremely proud of our latest collaborative project with Prada. Over the course of the partnership, we’ve spent time collaboratively reinterpreting each other’s iconic functional and aesthetic codes,” said Torben Schumacher, general manager at Adidas Originals.
“We’ve continuously sought to blend our sporting heritage with Prada’s unmatched legacy of expert craftsmanship — each time seeking to push the boundaries of creativity and innovation.”
The Adidas for Prada Re-Nylon collection will be available globally in Prada boutiques and on Prada’s and Adidas’ online shops and will be accompanied by a dedicated campaign and a unique digital activation.
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