Asos directors set to exit

// Asos executive retail director Nick Loveday is set to depart at the end of April
// His exit is part of an organisational restructure that Asos outlined in November

Asos executive retail director of womenswear, Nick Loveday, is to leave the online retail giant at the end of April.

His exit is part of an organisational restructure that Asos outlined in November, which aims “to improve the flexibility and speed of the company’s retail model, and accelerate the pace of delivery of its international growth strategy”.

Loveday has held his role at the fashion retailer since 2016, and was previously womenswear retail director between 2013 and 2016, and merchandise director from 2012 to 2013. He has also held several senior merchandising roles at Arcadia Group’s Burton and Topshop Topman.


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An Asos spokeswoman confirmed the news to fashion title Drapers and said that “over the past nine years Nick has made an invaluable contribution to the business and we wish him every success for the future.”

Stephen Owens, director of strategic partnerships, wholesale at Asos, will also be leaving the retailer next month.

Owens joined from Topshop Topman last year, where he had been director of strategic partnerships. He was previously international director at the former Arcadia Group brand.

He moved over to Asos after the retailer acquired Arcadia Group’s Topshop, Topman, Miss Selfridge and HIIT brands for £330 million in February 2021.

Owens’s departure is understood not to be related to Asos’s organisational alignment work.

On 11 October 2021, Asos CEO Nick Beighton resigned with immediate effect from retailer, growing the £220m-turnover company to £3.9 billion as of today.

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