// Dunelm has partnered with the Natural History Museum to create a homewares collection celebrating the natural world
// The collection went on sale today and features designs inspired by the museum’s exhibitions and famous architecture
Dunelm has launched a homewares collection with the Natural History Museum celebrating the natural world.
The new collection, which went on sale today, includes furniture, soft furnishings, wallpaper, bedding, upholstery and home accessories, and has been inspired by everything from the museum’s famous architecture to its exhibitions, from botany and palaeontology.
National History Museum curators and scientists have helped make sure each product accurately portrays the museums artefacts and interiors.
Highlights of the Dunelm and Natural History Museum tie-up include The Signature Collection, which takes inspiration from the Museum’s unique architecture and famous Victorian decor, The Wetlands Collection, which highlights the importance of our declining wetland habitats in supporting plants and animals, and the Children’s Collection, where dinosaurs feature heavily in the range that help turn kids’ bedrooms into inspiring habitats.
The collection is designed using ethical and sustainable practices, for example, it uses second-life packaging and recycled materials where possible.
Dunelm chief executive Nick Wilkinson said: “We are delighted to be announcing this collaboration with the Natural History Museum, which offers the opportunity to communicate our long-term aligned interest in achieving our climate targets as well as educating ourselves, our communities and our customers in the process.
“The collection is an inspiring reflection of the Museum’s world-leading collection and ethos, but also helps drive forward our own ambitious sustainability targets. This is about more than simply selling great quality products – it’s about helping customers to make more informed and sustainable choices.
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Natural History Museum director – and former Amazon UK boss – Doug Gurr said: “We are thrilled to be working in collaboration with Dunelm, who are committed to the continued development of sustainable practices and using resources in the best possible way, to bring such a beautiful collection of home products to the market.
“Together we are developing thoughtful product ranges that draw inspiration from our collections and the Museum itself and also highlight threats to our vulnerable natural habitats, like the British Wetland habitats that are celebrated within this first collection, along with the many species that call them home. We hope that customers will both love these collections and be inspired to become advocates for the planet.”
Pillowcases are priced from £8, duvet sets from £22, and wallpaper from £12. Dunelm plans to release further products from the collection later this year.
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