Morrisons saves 500,000 ‘Magic Bags’ of food from going to waste

// Morrisons saves 500,000 bags of food from going to waste with Too Good To Go partnership
// The Too Good To Go app lets consumers buy surplus food and drink from retailers

Morrisons’ partnership with food waste movement Too Good To Go has saved half a million ‘Magic Bags’ of food from going to waste, the grocer said.

The milestone comes two and a half years after Morrisons became the first supermarket partner of Too Good To Go.

Instead of food going to waste before its Best Before date, it is now packaged into Too Good To Go Magic Bags for UK shoppers to rescue from Morrisons stores across the UK.


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Too Good To Go said the partnership has also saved 1,250 tonnes of CO2e. This is the equivalent to that emitted from 246 flights around the world.

The Too Good To Go app lets consumers buy surplus food and drink from retailers, restaurants, cafes, pubs and producers to stop it from going to waste.

Consumers can download the Too Good To Go app and search for their local Morrisons store with unsold produce. They then purchase a ‘Magic Bag’ for £3.09 and collect it at an allotted time.

The Morrisons Magic Bags contain a variety of surplus grocery items – such as fruit and veg, milk, cheese, bread and baked goods – worth at least £10 if sold at normal retail price.

“Our farmers, growers and suppliers spend many hours making good food. And we don’t want to see any of it go to waste – especially when it could be on someone’s table and feeding a family,” Morrisons Corporate Services Manager – Sustainability, Luke Wellock said.

“Too Good to Go’s technology and their Magic Bags have helped us to find a home for food which could be wasted – whilst at the same time enabling more people to afford to eat well.”

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