Points don’t always make prizes: How supermarket loyalty schemes have changed

// When inflation figures were revealed, online searches for ‘loyalty cards’ and ‘best savings’ grew rapidly

Loyalty schemes have been making headlines over recent weeks, with a number of supermarkets updating their existing programmes, adding some benefits and reducing others as they look to draw customers back in-store.

As inflation begins to bite, targeted savings and personalised offers are in; free newspapers and traditional point collecting are on their way out.

Read the full story here. 

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