// Ted Baker is launching a new site in partnership with BigCommerce as it looks to drive its online sales
// All of Ted Baker’s 12 regional storefronts will be localised, with shoppers being able to browse in their preferred language such as English, French, German and Spanish
Ted Baker has partnered with BigCommerce and unveiled a new ecommerce site, which it hopes will create more impactful and relevant shopping experiences for its shoppers in the UK and internationally.
Built on BigCommerce’s multi-storefront headless solution, the clothing retailer will manage its global online presence from a single store and streamline day-to-day back-end employee operations whilst offering “modern and frictionless” customer experiences.
All of Ted Baker’s 12 regional storefronts will be localised, with shoppers able to browse in their preferred language such as English, French, German and Spanish and make purchases using their preferred currency including pounds, dollars and euros.
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BigCommerce’s in-built integrations to Klarna, Adyen, PayPal and Avalara also provides the brand with a global payment and tax service.
“Central to Ted Baker’s future looking growth strategy is adopting a digital first approach that supports our endeavour to offer a premier shopping experience for our customers and build brand awareness beyond Europe,” says Ted Baker chief information officer Leon Shepherd.
“With its scalable yet robust platform, BigCommerce and its supporting partners created a custom-made solution that simplifies backend complexities, showcases our high-end product offering and enhances the customer journey as we continue to expand into new markets.”
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