// Tesco to launch UK’s first hot cross bun café as Easter approaches
// The café will open in London’s Shoreditch on April 5 for one week only
Tesco has revealed plans to open the UK’s first hot cross bun café in central London ahead of Easter.
The grocer will launch the concept in London’s Shoreditch on April 5 for one week only, offering a range of hot cross bun-filled dining experiences.
The Tesco Hot Cross Bun Café will offer brunch to afternoon tea and even five-course fine dining, all from just £5 per head.
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All the café’s proceeds will go to the supermarket’s charity partner, the Trussell Trust.
Every dish and cocktail served will feature Tesco products with a twist on the hot cross bun – including vegan ‘Hot Cross Bangers and Smash’ at brunch, Hot Cross Scones at afternoon tea, and Hot Cross Bun Espresso Martinis and Hot Cross Bun Steak Tartare at dinner.
The Hot Cross Bun Café will feature overheard floral displays, with the exterior of the venue covered in a flower wall display, as well a dedicated ‘selfie-space’ inside.
“After two years of pared back celebrations, we wanted to do something special to bring people together this Easter – both through the Tesco Hot Cross Bun Café experience, and with this year’s products,” Tesco chief customer officer, Alessandra Bellini said.
“The hot cross bun is very much having a moment in 2022, as reflected by our focus on quality at an affordable price along with innovation in this year’s ranges.
“We wanted to make sure that this year’s was our best, but also go one step further and create a memorable Easter experience that allows hot cross bun lovers to enjoy our extensive offering in a variety of new and unexpected ways, while celebrating with family and friends.”
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