// The ominchannel fashion and homeware value retailer Matalan launches its spring campaign
// For the first time the campaign includes two bespoke homeware edits
Matalan has launched its Spring campaign – ‘More to Love at Matalan’, showcasing its recently launched own labels Et Vous and Be Beau alongside its already established other brands across women’s, men’s, kids and home.
For the first time ever, the campaign includes two bespoke homeware edits, showcasing Matalan’s expanded Homestore offering that now includes furniture.
Et Vous offers “contemporary and elegant wardrobe classics”, while Be Beau targets the more fashion-conscious consumer looking for trend led occasion wear.
Created by McCann Manchester, the campaign, entitled, ‘More to Love at Matalan,’ will run across TV, VOD, digital and social and breaks this evening during Emmerdale.
On More to Love at Matalan, Jeff Howarth, omnichannel marketing director at Matalan said: “The campaign uses our new brand track for 2022, ‘Ready For the Good Life,’ by Paloma Faith and really encapsulates the optimism that Spring can bring. The campaign perfectly showcases our fashionability and range, with bespoke edits to share our interior and outdoor homeware and furniture for the first time.”
He continued: “We are keenly aware that our customers are feeling the financial squeeze in the current climate so re-enforcing our value credentials was important too.”
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