Cult Beauty co-founder leaves just 8 months after THG acquisition

// Cult Beauty Co-Founder Alexia Inge is leaving the company following its acquisition by THG
// Inge said she plans to spend more time with her family before announcing her next venture

Alexia Inge, the co-founder and CEO of the online beauty retailer Cult Beauty, has exited the company following its acquisition by The Hut Group (THG) last August.

Inge launched Cult Beauty with Jessica Deluca back in 2008, and said that joining forces with THG “marked a seminal milestone in the company’s history”, and said she was “excited to watch the next chapter for the business as it grows from strength to strength”.

Cult Beauty stocks over 300 popular beauty and skincare brands, including Drunk Elephant, Charlotte Tilbury and Huda Beauty — most of which had no other presence on THG beauty sites at the time of the acquisition.


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THG bought the beauty platform for 275 million last August and the group said at the time it expected Cult Beauty to contribute sales of around £60 million to its current full-year results.

Inge said she plans to spend more time with her family before announcing her next venture.

Inge said: “I started this journey in 2008 on a mission to evolve and improve the beauty industry for consumers, elevate and support independent brands and create the most trusted and loved beauty retailer in the world.

“Fourteen years on and I feel that we have not only surpassed those dreams, but also founded a significant community along the way, all on a total investment of 1.75 million pounds.”

Looking ahead, Inge said she is at “a juncture where I have the opportunity to prioritise other aspects of my life”.

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