The success of Marks & Spencer‘s Goodmove activewear brand has prompted the retailer to open a pop-up space dedicated to the range in London’s Covent Garden.
The pop-up, located on Slingsby Place, will be open until 23 April and will showcase Goodmove’s spring/summer 2022 collection across womenswear, menswear and childrenswear.
The store will also host a range of classes, including yoga.
M&S womenswear director Jill Stanton said: “Since the launch of Goodmove in 2020, we’ve seen such rapid growth and demand – it’s so exciting to see the reactions and hear feedback from our customers each season. As we move further into the year we know there is still a focus on health and wellbeing and we’ve worked really hard to ensure the range offers something for everyone.”
She added: “By launching our pop-up shop we’re able to introduce these new pieces to loyal followers, as well as new customers too, in a very different environment that really helps bring to life the ethos and sprit of the Goodmove brand.”
READ MORE: How M&S’s Goodmove became its biggest in-house brand
Click here to sign up to Retail Gazette‘s free daily email newsletter
