Today CARTO, the leading Location Intelligence platform, announces the availability of CARTO for Retail, a cloud native analytics solution designed specifically for Retailers.
CARTO already works with some of the world’s leading retailers, including ASDA, Ikea, El Corte Inglés, and Carrefour helping them unlock the power of spatial data and analytics.
The CARTO platform addresses the most important big data challenges faced by the retail sector today, as brick-and-mortar retailers realign their property footprint, supply chain operations and marketing efforts in response to ever-evolving consumer behaviors and the return to near-normality.
“The modern retailer needs solutions that are based on a modern, cloud native analytics stack so that they can answer their most pressing questions at speed. CARTO for Retail provides this in a flexible and scalable way.”
Luis Sanz, CEO of CARTO
With this integrated offering, retailers can now generate valuable location-based insights and tackle the most important strategic decisions, such as where to locate news stores, consolidate their existing physical footprint or optimize their supply chain networks.
A fully cloud native approach to Retail Analytics
This ground-up development has been designed to run analytics workloads on the leading cloud data platforms, such as Google BigQuery, Amazon Redshift, Snowflake and Databricks.
The platform offers seamless connectivity so data can be processed natively in the cloud, eliminating complexity and benefiting from the near-limitless scale these platforms can offer.
CARTO for Retail comes embedded with more than 100 advanced analytical functions. Data Scientists and Analysts working in Retail, can now run their analytics natively in the cloud, and build out powerful dashboards and visualizations to underpin their decisioning processes.
Data, Analytics and Retail Specific Apps
CARTO for Retail, brings together a complete suite of retail specific modules, in a single platform. In addition to our leading mapping and analytics tool, Builder, the platform also opens up a catalog of more than 11,000 spatial datasets for Retailers from our Data Observatory. Users can run enrichment processes to deepen their understanding of customers and store locations using Demographic, Point of Interest, Human Mobility and Behavioral datasets from the leading data providers including Experian, Mastercard, Vodafone and TomTom.
An Analytics Toolbox for Retail
Uniquely, retailers now have seamless access to an embedded analytics module that includes some of the most important analysis functions for retail site selection and planning decisions, such as Clustering, Commercial Hotspots, Twin Areas, White Space and Store Revenue Prediction analysis.
Out-of-the-box Retail Apps & Developer Resources
The platform also integrates pre-built applications for Retail Location Intelligence. The Site Selection app, a solution to power retail site evaluation and planning decisions, integrates customer data, 3rd party datasets, map visualization, and a set of ML-driven analytics so retailers can quickly and simply assess network expansion opportunities, using an easy-to-use interface.
With the launch of CARTO for Retail, CARTO continues to evolve their cloud-native offering, so global retailers can access the most advanced location data and analytics to power their strategic decision-making.
For more information on CARTO for Retail, visit the CARTO Website, or sign up for a personalized demo.
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