Jiffy to halt grocery operation and become dedicated software company

Rapid grocery delivery company Jiffy has announced it will stop all consumer-facing operations this week, as it makes a “major strategic pivot” to become a dedicated rapid delivery software company.

The surprising announcement means that the new direction will become the company’s “complete focus”.

Click & Collect operations from its network of dark stores will continue “for the coming week or so,” with deliveries ceasing even sooner.

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