// Joe Browns launches first “recycled” swimwear range
// The 16-piece collection is priced from £18 to £45
Joe Browns has introduced its first “recycled” swimwear collection as it moves further towards sustainability.
The 16 piece range offers a choice of swimsuits, bikinis, tankinis, bustiers, panelled briefs and skirts.
The collection is priced from £18 to £45, the garments are manufactured in a polyester fabric made from recycled plastics.
READ MORE: Joe Browns unveils its largest homeware collection to date
Joe Browns said the designs are inspired by holiday styles of the 1960s and “vibrant bohemian vibes”.
The range also features subtle, internal architectural and design features including tummy support, underwiring, ruching, adjustable straps and removable pads.
Joe Browns swimwear buyer, Louise Harrison said: “It was important to create a swimwear range that first and foremost, looked great, felt wonderful to wear and featured the amazing prints that our customers love.
“When sourcing the fabric, we found this incredible recycled plastic/polyester mix that means Joe Browns and our customers can do a little bit for the environment while shopping water-worthy pieces for their summer wardrobe. These are all positive moves in our steps to becoming more sustainable.”
Joe Browns’ wider womenswear collection also contains sustainable content, with denim dresses, jeans and shorts including recycled polyester.
Click here to sign up to Retail Gazette‘s free daily email newsletter
