// Asda’s first Asda Express convenience stores are set to open in Sutton Coldfield next month and Tottenham Hale in December
// The supermarket said it plans to launch a further 30 sites, creating about 500 new roles next year
Asda has unveiled plans to open its first two standalone convenience stores before Christmas, under a new ‘Asda Express’ brand.
The Asda Express stores will open at Sutton Coldfield on 8th November and Tottenham Hale, London, on 6th December, creating 37 new jobs in the local communities they serve.
The supermarket said it plans to launch a further 30 sites, creating about 500 new roles, next year, as part of a ‘test & learn’ approach to developing its convenience model.
With sales in convenience stores forecast to grow by 13% to over £50bn by 2027, Asda says it “has a significant opportunity to grow sales and market share in a sector where it currently has a limited presence.”
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Both Asda Express stores are purpose-built and located in residential areas giving customers the opportunity to shop in convenient neighbourhood locations.
Each store will stock around 3,000 products, including a range of fresh and chilled groceries, as well as products from Asda’s premium Extra Special range and a broad selection of beers, wines and spirits.
Customers will also enjoy a range of hot and cold ‘food for now’ options from Asda and partner brands including Leon, plus ‘food for later’ choices such as ready meals and a selection of £10 meal deals.
Both stores will also offer ‘toyou’ parcel collection and return services and shortly after opening will offer a rapid delivery service through Uber Eats.
The new Asda Express stores are wholly owned and operated by Asda, separate from the Asda On the Move convenience sites, which are located on garage forecourts owned and operated by EG Group.
Asda also confirmed they are separate from the 132 convenience stores that Asda is acquiring from the Co-op Group. This transaction is expected to complete at the end of this month and will then go through the CMA’s competition review process.
Asda co-owner Mohsin Issa said: “The launch of our first two Asda Express convenience stores is a landmark moment for our great business and a key step on our journey to bring Asda to more customers in more communities right across the UK.
“The stores have been designed to cater for a broad range of customer needs – whether that’s popping in for a pint of milk, grabbing a spot of lunch on the go, or buying the fresh ingredients to cook dinner from scratch. We’re confident customers will find everything they need in these stores and enjoy the convenience of having a new type of Asda store on their doorstep.
“I’m delighted to welcome the new colleagues at Sutton Coldfield and Tottenham Hale to the Asda family – leading us on our first steps into this market and am grateful to all the colleagues who have worked with such pace and enthusiasm to bring this vision to life for Asda.”
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