// Primark launches click-and-collect trial in 25 stores across the North West of England, Yorkshire and North Wales
// Orders will be available for collection from two days after they have been placed
Customers can finally shop online at Primark as its new click-and-collect trial goes live.
Launching in 25 of the value retailer‘s stores across the North West of England, Yorkshire and North Wales, the new service allows customers to shop online from an extensive range of kids’ products across clothing and nursery, before collecting in their nominated store on their chosen day.
Customers are able to shop up to 2,000 items across baby, kids and decorative nursery products and toys, with hundreds of new items and ranges exclusive to click-and-collect, including essentials such as multipacks of bestselling products.
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The 25 stores offering the service range include both large city centre and out-of-town stores as well as smaller high street locations.
The stores include Manchester, Liverpool, Sheffield, Blackburn, Carlisle and Wrexham.
As well as the exclusive ranges, customers of the smaller stores in the trial will benefit from access to ranges normally only found in larger flagship stores.
Customers will have, on average, access to twice as many options than today.
After adding items to a virtual shopping basket, customers can choose a day to collect, up to seven days ahead, from their chosen store.
Orders will be available for collection from two days after they have been placed with a £15 minimum order value and no delivery charge.
The trial is also looking to minimise excess packaging on the product, using paper wrap bands wherever possible.
All orders will also be delivered to store in brown paper packaging or cardboard boxes sealed with paper tape which can be recycled at home after use.
Primark CEO Paul Marchant said: “It’s a very proud moment to see click-and-collect go live. This trial showcases the very best that Primark has to offer across kidswear, combining much more choice, great style and incredible value.
“We’re big fans of the high street and we believe passionately that a thriving local shopping area benefits everyone in the community. Our approach to online is all about supporting and complementing our stores, which will always be at the heart of our business.”
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