When it comes to brand extensions, Gabrielle Sims says it‘s important to understand your consumer, their values, morals, aspirations and lifestyle.
Spreadshirt CEO Philip Rooke writes about issues ecommerce businesses face as they grow up.
Nicky Felix, founder and owner of fashion retailer Box2, provides tips on how to make the successful and profitable switch to online retail.
Can the simple addition of "London" to a brand name really guarantee a surge in sales? Mike France, the co-founder of watchmaker and online retailer Christopher Ward, pens his thoughts.
The Institute of Customer Service CEO Jo Causon on why the highest performing supermarkets for customer satisfaction also experience an increase in market share, while the opposite happens for those who rank poorly.
Topman's digital director Gareth Rees-John pens his thoughts on importance of scaling data to make a significant impact on customer loyalty and ultimately, customer spend.
As e-commerce grows at an exponential rate and consumer expectations shift, it‘s crunch time for the UK retail sector. The landscape is becoming increasingly competitive, with British retailers under pressure to keep up with the online giants.
Hannah Milne, Director of Regional Retail at The Crown Estate, argues that experience-led shopping is going to transform our traditional idea of retail parks, but it must continue to be rooted in convenience.
When it comes to mobile, online retailers often focus only on buyers.
Over the next decade, technology will be a key driver in transforming the retail industry and the consumer shopping experience.