Wednesday, August 15, 2018

COMMENT: How customers experience your brand is key to success

Many retailers face the question of how to adapt if simply selling "stuff" is the basis of their business model. Will Palmer says one way to address this is to focus on how customers experience what you sell.

COMMENT: Visual content is critical for online retailers

Feelunique's Tom Newbald pens his tips on why increasing online engagement with and between customers leads to better conversion and transaction rates.
Singles Day

COMMENT: Why Alibaba’s Singles Day is bigger than Black Friday

Alibaba's UK boss David Lloyd writes about what Western retailers can learn from what is possibly the biggest event on China's retail calendar.
mobile Christmas

COMMENT: Why retailers should put mobile first this Christmas

Facebook's head of planning Ian edwards explains why it's okay to start marketing campaigns early, and provides insight into mobile shopping habits and customer behaviour.
China ecommerce

COMMENT: Why China’s ecommerce boom is great for British retail

Trade Minister Baroness Rona Fairhead explains ways in which the government is making it easier for retailers to crack the lucrative Chinese market.
online checkout

COMMENT: Getting online retail up to speed

Marcin Karnowski, who is Google EMEA's marketing director of small-to-medium sized businesses, explains ways in which UK retailers can lift their online game so they don't lose customers at the online checkout.
direct selling

COMMENT: Selling is becoming social

Lynda Mills, the director general of the Direct Selling Association, explains why the industry as a whole needs to take more notice of the way retail is becoming more social.
brand licensing

COMMENT: It‘s not just about the money, money, money

When it comes to brand extensions, Gabrielle Sims says it‘s important to understand your consumer, their values, morals, aspirations and lifestyle.
self expression

From start-up to grown-up: How online retailers can navigate the awkward growth years

Spreadshirt CEO Philip Rooke writes about issues ecommerce businesses face as they grow up.
Online shoppers Box2

COMMENT: How internet orders can lead to a million pound turnover

Nicky Felix, founder and owner of fashion retailer Box2, provides tips on how to make the successful and profitable switch to online retail.

Feature Resource

Four Pillars of Customer Loyalty – 2018 Loyalty Forecast

Why 1 In 3 Shoppers Don’t Care If You Call Them By Their Name Shoppers are demanding. With an oversaturation of online and in-store options, any...