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CRM Manager

Job Title: CRM Manager
Contract Type: Permanent
Location: Abu Dhabi, Abu Dhabi
Salary: Negotiable
Reference: Q98587
Contact Name: Quest Search & Selection
Contact Email:
Job Published: June 10, 2015 14:32

Job Description

A fantastic opportunity has opened from an international leisure facilities management and operating company. They are looking to hire a CRM MANAGER to join their team in Abu Dhabi to provide world-class entertainment destinations in the Middle East.

As a CRM Manager you will be responsible with:

  • Plan and deliver the contact strategy, spanning all communication channels and segments.
  • Implement and evolve segmentation of the prospect database to ensure relevancy and impact of communications.
  • Develop and implement strategies to collect and augment data to deliver better targeting and relevance.
  • Be the guardian of the data; ensure compliance with data policies and enforce contact preferences.
  • Opportunity analysis for establishing greater guest relationships
  • Increase guest engagement with the brand, new prospects and improve retention from existing customer segments.
  • Encourage retention and reactivation using customer segmentation strategies.
  • Maintain the high technical standards for key measures, such as accessibility.
  • Manage all tactical and promotional activity, liaising with the internal stakeholders and creative agencies to deliver marketing campaigns.
  • Mentor CRM Executive

Skills and Qualifications:

  • MUST have in-depth experience of using marketing automation.
  • Must demonstrate complex, trigger-based programme set-up, not just newsletter-type communications.
  • MUST be a good communicator and manager of stakeholder relationships.
  • Excellent knowledge of CRM systems and technical opportunities.
  • Proven experience of configuring/designing communications for multiple browser types and devices.
  • Familiarity with the processes of blacklisting, whitelisting and certification
  • Awareness of and compliance with data legislations and guidance around customer data.
  • Experience of data captures techniques and familiarity with third party data sets.
  • Understanding of the dynamics of communications in a low frequency purchase environment.
  • Mentor a CRM Executive, who will assist with the content and build of communications and reporting.


  • Fluency in English, with Arabic / Russian / Chinese a bonus.
  • Worked in large organizations with many stakeholders across internal and external teams, including in different territories and time zones.
  • Experience of CRM across multiple country markets, involving different languages.
  • Minimum experience of 4-5 years.
  • Post graduate degree level.

This is a great opportunity on joining a leading provider of smiles and you will have a platform to be innovative, creative and be heard; your views, ideas and inspirations will be openly encouraged and welcomed. If you think you have the required qualifications send your CV to us and a rewarding salary package awaits you.

We request that candidates send their CV as a Microsoft Word document where possible.

Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.