Accelerate the growth and health of the brand.
Lead the development of brand integrated consumer marketing programs designed to drive awareness, usage/occasions growth and attitudinal shifts about the brand and portfolio among targeted clients.
Collaborate with Trade Brand Team to ensure full integration of brand strategies through the line and ensures consistent messaging through to the point of sale.
Collaborate with PR team to develop creative, innovative and buzz worthy PR programming to drive press for the brand.
Collaborate with Consumer Insights Team to identify insights and growth drivers that will improve brand health and accelerate brand growth.
* Define and monitor key metrics to assess initiatives and drive brand success.
* Work closely with Legal Team in order to secure feedback and approval on material for all consumer-focused brand and marketing projects.
* Work closely with Finance Team in the development of scope of work agreements with vendors/agencies and manage A&P budget.
We request that candidates send their CV as a Microsoft Word document where possible.
Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.