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HFSS: Reimagining the supermarket of the future

HFSS: Re-imagining the food store of the future

In October 2022, the Government introduced new regulations that impact display space for for high fat, salt, and sugar (HFSS) food products. The impact on retailers and brands operations, product development and bottom line is sweeping. To support this change, we have worked with the retailers and brands to create the Industry Toolkit which contains ideas on how to adapt and maximise the opportunities.

When we launched our ‘store of the future’ consultation we predicted that HFSS would impact in-store promotions at key seasonal times of the year and would make way for other categories. 

Easter 2023 was going to be a big barometer of whether the drops in confectionery displays seen at Christmas would become permanent.  Six months on from HFSS’ introduction, our supermarket survey figures indicate a significant change in Easter time retail store layouts.   

Download our HFSS Easter trend report for all the stats on how the regulations impacted food manufacturers and retailers.

Listen to our CHEP Insight Podcast for discussion with experts Sean Field (CHEP Store Solutions Category Manager for Northern Europe), Bryan Roberts (Global Insight Leader at IGD) and Nick Widdowson (Director of POPAI) 

HFSS changes and challenges

HFSS changes and challenges

supermarket aisle view
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  • The scale of the challenge

Maximising the opportunity

There are few precedents for this monumental change, few to emulate, and no user guide. Our Industry Toolkit provides manufacturers and retailers with ideas about how they  can transform and adapt store layouts to maximise promotional space and opportunities.

You can hear the opinions on HFSS from industry experts in our short videos considering the impact on non-impacted and impacted brands, and also retailers.

Store of the future promo display

Store of the future

We want to engage with manufacturers and retailers to develop a ‘Store of the Future Playbook’ which stimulates ideas about how the industry can adapt and transform. We have created an example of a store of the future to encourage discussion and explore opportunities. Our flythrough gives retailers and manufacturers a glimpse of what is possible.  

Could these sweeping changes represent an opportunity to reimagine how food stores and brands engage with consumers?  

Visit our store of the future

What our experts are saying

"For non-impacted manufacturers, there is now a whole new world of opportunity as they can take space vacated by HFSS products at the front of stores, on aisle-ends and checkouts. "

Bryan Roberts - Retail Cities

What challenges and opportunities are the HFSS regulations offering to retailers and manufacturers? 

Read our Industry Toolkit
Bryan Roberts - Retail Cities
Bryan Roberts - Retail Cities

Do you have a story about how your brand or retailer is adapting the HFSS regulations?

Related content

Download our HFSS Industry Toolkit

Our Industry Toolkit provides manufacturers and retailers with ideas about how they can transform and adapt to maximise the post HFSS opportunities.

Download

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HFSS: Reimagining the supermarket of the future | CHEP