The major goal of any retailer is to increase their conversion rate—yet 72% of retailers see challenges with shopping cart abandonment. Know why?
Download our new e-book, Retail eCommerce: Optimising the Customer Journey, to find out how major retailers have figured out how to:
- Maintain a consistent customer experience across online channels
- Optimise forms to reduce errors and struggles with payment
- Understand the results of multivariate or A/B testing
- Improve brand sentiment and build brand equity
Don't lose your shoppers to a poorly optimised customer journey.