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How to avoid a 'Black Fail-Day’

Black Friday may have finished but that does not mean retailers can rest on their laurels. With Christmas a mere two weeks away, retailers will hope for a steady stream of visitors to their websites and a corresponding increase in sales.

Early statistics from Black Friday provide some food for thought. Initial data from IMRG suggests that online spending on Black Friday reached £1.23 billion. Whilst the headline figure is certainly impressive, it hides the fact that despite the growth in visits to online retailers, there was a lower than expected increase in the number of consumers actually buying items. That will be a cause for concern for many retailers as they begin the process of planning for next year's peak sale events.

​Peak planning has changed and the way retailers plan for peak is changing as well. In our free guide, we examine how some retailers are adopting a different approach that delivers a more holistic view and enables better planning for on-going peaks.

Our team of performance experts are available to support your preparations and ensure you're ready for whatever may arise.  Please contact us on +44 118 900 1370 or email us at  if you have any further questions regarding any of the points raised in the e-book, or queries relating to the performance of your digital platforms.

Click here for your free Guide

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