Amazon has announced that it will be collaborating with DHL Parcel and Audi to deliver goods straight to the boot of Audi car owners. The project will be launched in early May and will be exclusive to a set number of Amazon Prime users in Munich, Germany.
“We are working to offer Prime members a delivery location that is always available and convenient: the trunk of their car. This innovation makes shopping at Amazon even easier and more flexible. It gives customers another way to receive their orders” said Michael Pasch, Director EU Amazon Prime.
Though the delivery option is currently available to specific users only, the company‘s statement said that in the long term it would like to offer the service to all prime customers, regardless of what vehicle they own.
The delivery service would be offered like any other but would involve the customer providing the location of their car. Digital conditional access would then be given, allowing the service a temporary access to the customers boot. The vehicle is then automatically closed.
The service could put stress on other retailers to alter their distribution systems to keep up with the growing demand for variety when it comes to consumers picking up their goods.
