Zalando's "Zerotypes" campaign tackles gender and age stereotypes

Zalando has launched its new spring campaign with a newly formed concept: Zerotypes, as an antithesis to stereotypes. The campaign, Goodbye stereotypes. Hello Zerotypes features men in dresses and pink , as well as older women in neons and club kid-outfits.

Retail Gazette Loves: Zalando’s “Zerotypes” campaign

Zalando has launched its new spring campaign with a newly formed concept: Zerotypes, as an antithesis to stereotypes.