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Halfords launches marketplace to add to customer choice

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Halfords today launches its marketplace service, which will give customers abundance in choice amid plans to stock up to 40,000 SKUs.

Britain’s biggest bicycle retailer has partnered with online marketplace provider Mirakl, which also services platforms for Best Buy, GAME, Halfords and Les Galeries Lafayette.

Halfords intends to anticipate and react to trends and customer’s buying behaviour, and test the market for new brands in real time. New products can be introduced to the site within weeks in response to customer demand, strengthening the digital offer further as Halfords’ online sales reached £100m for the first time in the last financial year.

Halfords Marketplace Trading Manager Nina Morris said, “This launch means we can react faster than ever to the needs of our customers, with more choice and access to more brands. Our sector-leading innovation also means we will be able to target new customers who may not have shopped with Halfords before.

We know our existing customer is really digitally engaged – Halfords.com had 90m visits last year and 25% of all bike sales were made online. Marketplace is a huge opportunity for us to innovate in the sector and offer a wider range.

From bikes to scooters, drones to kayaks – we’ll be able to offer our customers all the latest summer must-haves and everything for family journeys with the convenience of home or work place delivery.”

 

Published on Thursday 23 July by Veebs Sabharwal

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