Alibaba praised by Chinese LGBT communities for depiction of same-sex couples despite government dissuasion
Alibaba is being praised by Chinese gay communities after releasing an advert featuring same sex couples in spite of government
PC Specialist advert banned by ASA for pushing gender stereotypes
Bespoke computer retailer PC Specialist has had its advert banned by the Advertising Standards Authority (ASA).
Revealed: The top 10 Christmas adverts from retailers
Tesco has claimed the top spot in the third annual Top 10 Christmas Ad Rankings compiled by marketing technology firm 4C.
COMMENT: Online video advertising can be the cat’s pyjamas for retailers
How can retailers leverage popular interests and create engaging and dynamic video campaigns that grab customer attention?
Are Christmas adverts necessary to keep retailers afloat?
Retailers have begun putting their festive window displays together and Christmas adverts are now being broadcast on TV
Roundtable: Identity marketing and how to win a new generation of shoppers
Retail Gazette and SheerID hosted a roundtable that shined a spotlight on the latest digital marketing tactics retailers...
Amazon scraps popular free sample scheme
Amazon is scrapping its experimental free sample campaign which saw it deliver free items to consumers it thinks they would like
M&S hopes pyjamas will “jump off shelves” with Go Pyjamas Christmas ad
Marks and Spencer has launched a second Christmas advert - Go Pyjamas - following "great customer and colleague response"
Watch all of the Christmas adverts of 2019 – so far
We've put all the latest Christmas adverts in one place for you to watch. Which one is your favourite so far?
Tesco’s time-travelling Christmas advert will celebrate its 100th anniversary
// Tesco reveals details of its Back To The Future-influenced Christmas advert
// The advert also helps celebrate the grocer's 100th anniversary
// Full footage of...
Feature Resource
[Whitepaper] Retail Lessons From China
Did you know?
Chinese demographics are much more complex than ‘Gen X/Y/Z’? Instead they’re segmented as: Post-80s, Post-90s, Post-95s, Post-00s. And, while Post-80s and 90s...
