Sainsbury’s spent £52m on ads after failed Asda merger
Sainsbury’s has reportedly spent £52 million on advertising in the past year to persuade consumers to shop at its stores
Harrods partnerships director Guy Cheston resigns
Harrods has revealed that its partnerships director Guy Cheston will be leaving his role at the end of March.
John Lewis launches first ever spring/summer TV ad campaign
John Lewis has launched a brand new advertising campaign which will see it advertise its spring season on TV for the 1st time.
International Women’s Day: How can retailers avoid tokenism?
Do retailers really incorporate IWD values in practice when it comes to female empowerment in the boardroom?
Retail Gazette Loves: Zalando’s “Zerotypes” campaign
Zalando has launched its new spring campaign with a newly formed concept: Zerotypes, as an antithesis to stereotypes.
Does sex still sell in retail?
While consumers may be more likely to remember provocative ads, retailers have turned down the heat in recent years
Retail Gazette Loves: Retail Valentine’s Day campaigns
Love is in the air this Valentines day and some retailers are choosing to celebrate with campaigns spreading the love.
Eve Sleep launches new ASMR-otica content to bring together “sleep-inducing experiences of ASMR and...
Eve Sleep is has launched a mystifying new initiative mixing Autonomous Sensory Meridian Response (ASMR) with erotic fiction
Retail Gazette Loves: Waitrose’s new “slow-TV” campaign
Waitrose & Partners has launched its new -slow-TV' advertising campaign; You can taste when it’s Waitrose & Partners.
M&S seeks to refresh clothing arm with first-ever denim TV ad
M&S has launched its first ever TV advertisement campaign for its denim category as it seeks to broaden its appeal
Feature Resource
Whitepaper: Luxury Retailers and Traffic Data
Insights for seamless store experiences
Luxury retail is undergoing a transformation.
The physical store is shifting from transactional to experiential. In luxury retail, customers demand personalised...
