Thursday, April 25, 2019
M&S this is not just

M&S brings back “This is Not Just” food campaign

Marks & Spencer has revived its much-loved This is Not Just marketing campaign after a 12-year absence.
#JoinTheAU

Friday Fun One: Budgy Smuggler’s #JoinTheAU campaign

With the UK's future in the EU now hanging in the balance, it doesn't have to be all doom and gloom. Earlier this week, Australian...
Mother's Day

Should retailers be more creative during Mother’s Day sales?

As the rivalry heats up nearer to the occasion, creativity of products descends into the midst. Just how important is this?
M&S love sausage

Friday Fun One: M&S’s “Love Sausage” for Valentine’s Day

Marks & Spencer has ventured in cheeky territory with the launch of a new "Love Sausage" in time for Valentine's Day.
River island #thisisfamily

Retail Gazette Loves: River Island’s #ThisIsFamily campaign

River Island has launched a campaign to celebrate the diversity of the modern family.
John Lewis app

John Lewis partners with app so staff can take part in social media marketing

John Lewis has launched a partnership with Qubist allowing all of its staff to participate in its social media marketing
Zara

How does Zara survive despite minimal advertising?

However, unlike many other giant retailers, Zara doesn't rely on promotional marketing or advertising. So how does it still grow?
Burberry Chinese New Year

Burberry unveils first-ever Chinese New Year campaign

Burberry has tapped into the growing market of Chinese luxury consumers with the launch of a brand new Lunar New Year campaign.
Social Media

Majority of British shoppers don’t trust social influencers

A large majority of UK shoppers are mistrustful of social influencers despite young shoppers admitting they are influenced.
John Lewis Christmas

John Lewis wins Christmas ad of the year crown again

John Lewis has once again taken the top spot as YouTube's Chrismas advert of the year.

Feature Resource

The retailer buyer’s guide to managing product information

You come to the realization that there is a lot of duplicate work going on across your company. Manufacturing, sales, marketing and e-commerce are...