Sunday, December 15, 2019
Christmas advertisement campaign

Are Christmas adverts necessary to keep retailers afloat?

Retailers have begun putting their festive window displays together and Christmas adverts are now being broadcast on TV
Retail Gazette and SheerID hosted a roundtable that shined a spotlight on the latest digital marketing tactics retailers are using to attract and retain shoppers.

Roundtable: Identity marketing and how to win a new generation of shoppers

Retail Gazette and SheerID hosted a roundtable that shined a spotlight on the latest digital marketing tactics retailers...
Amazon is scrapping its experimental free sample campaign which saw it deliver free items to consumers it thinks they would like to buy.

Amazon scraps popular free sample scheme

Amazon is scrapping its experimental free sample campaign which saw it deliver free items to consumers it thinks they would like
Marks & Spencer M&S Go Pyjamas Nathan Ansell

M&S hopes pyjamas will “jump off shelves” with Go Pyjamas Christmas ad

Marks and Spencer has launched a second Christmas advert - Go Pyjamas - following "great customer and colleague response"
2019 Christmas Adverts: all the adverts of the year so far

Watch all of the Christmas adverts of 2019 – so far

We've put all the latest Christmas adverts in one place for you to watch. Which one is your favourite so far?
Tesco's time-travelling Christmas advert will celebrate its 100th anniversary

Tesco’s time-travelling Christmas advert will celebrate its 100th anniversary

// Tesco reveals details of its Back To The Future-influenced Christmas advert // The advert also helps celebrate the grocer's 100th anniversary // Full footage of...
John Lewis' Christmas advert revealed 2019, Excitable Edgar Waitrose #WeArePartners

John Lewis’ 2019 Christmas advert revealed, first festive campaign with Waitrose

John Lewis has enlisted the help of pop-rock band Bastille for its first ever joint Christmas advert with stablemate Waitrose.
'The Boy & The Piano' voted UK's favourite John Lewis Christmas advert

‘The Boy & The Piano’ voted UK’s favourite John Lewis Christmas advert

The Boy & The Piano has been named the UK's favourite John Lewis Christmas ad, as the nation waits patiently for 2019 advert.
M&S to launch new food campaign focusing on value

M&S to launch new food campaign focusing on value

Marks & Spencer's food division is looking to counter shopper perceptions that it is expensive with a new campaign.
Tesco clubcard plus Mel B Spice Girls Dave Lewis

Tesco asked to “stop right now” after Mel B calls out Clubcard ad

Tesco has been asked to remove a photo of Spice Girl Mel B from its Clubcard Plus campaign.

Feature Resource

The Ultimate Ecommerce Marketing Calendar 2020

Looking for new ways to keep your marketing campaigns fresh and relevant? With the vast number of holidays and cultural events across the globe, it...