Tuesday, March 31, 2020
Sainsbury's Asda merger advertising

Sainsbury’s spent £52m on ads after failed Asda merger

Sainsbury’s has reportedly spent £52 million on advertising in the past year to persuade consumers to shop at its stores
Harrods partnerships director Guy Cheston resigns

Harrods partnerships director Guy Cheston resigns

Harrods has revealed that its partnerships director Guy Cheston will be leaving his role at the end of March.
Wren Kitchens has been rated the best retail employer to work for in the UK for the second year running, according to data released by the world’s biggest job site, Indeed. John Lewis & Partners topped the list in 2018 but falls to 11th place following a difficult spell.

John Lewis launches first ever spring/summer TV ad campaign

John Lewis has launched a brand new advertising campaign which will see it advertise its spring season on TV for the 1st time.
International Women's Day

International Women’s Day: How can retailers avoid tokenism?

Do retailers really incorporate IWD values in practice when it comes to female empowerment in the boardroom?
Zalando has launched its new spring campaign with a newly formed concept: Zerotypes, as an antithesis to stereotypes. The campaign, Goodbye stereotypes. Hello Zerotypes features men in dresses and pink , as well as older women in neons and club kid-outfits.

Retail Gazette Loves: Zalando’s “Zerotypes” campaign

Zalando has launched its new spring campaign with a newly formed concept: Zerotypes, as an antithesis to stereotypes.
Sex sells retail ASA sexual advertising Advertising Standards Authority

Does sex still sell in retail?

While consumers may be more likely to remember provocative ads, retailers have turned down the heat in recent years
Love is in the air this Valentines day and some retailers are choosing to celebrate with campaigns spreading the love.

Retail Gazette Loves: Retail Valentine’s Day campaigns

Love is in the air this Valentines day and some retailers are choosing to celebrate with campaigns spreading the love.
Eve Sleep is has launched a mystifying new initiative mixing Autonomous Sensory Meridian Response (ASMR) with erotic fiction in order to “arouse and illicit a climax” from its customers.

Eve Sleep launches new ASMR-otica content to bring together “sleep-inducing experiences of ASMR and...

Eve Sleep is has launched a mystifying new initiative mixing Autonomous Sensory Meridian Response (ASMR) with erotic fiction
Waitrose & Partners has launched its new -slow-TV' advertising campaign, giving viewers a behind the scenes glimpse of real farms and produce focusing on the importance of taste.

Retail Gazette Loves: Waitrose’s new “slow-TV” campaign

Waitrose & Partners has launched its new -slow-TV' advertising campaign; You can taste when it’s Waitrose & Partners.
M&S TV advertisement Jill Stanton Wes Taylor

M&S seeks to refresh clothing arm with first-ever denim TV ad

M&S has launched its first ever TV advertisement campaign for its denim category as it seeks to broaden its appeal

Feature Resource

Whitepaper: Luxury Retailers and Traffic Data

Insights for seamless store experiences Luxury retail is undergoing a transformation. The physical store is shifting from transactional to experiential. In luxury retail, customers demand personalised...