M&S brings back “This is Not Just” food campaign
Marks & Spencer has revived its much-loved This is Not Just marketing campaign after a 12-year absence.
Friday Fun One: Budgy Smuggler’s #JoinTheAU campaign
With the UK's future in the EU now hanging in the balance, it doesn't have to be all doom and gloom.
Earlier this week, Australian...
Should retailers be more creative during Mother’s Day sales?
As the rivalry heats up nearer to the occasion, creativity of products descends into the midst. Just how important is this?
Friday Fun One: M&S’s “Love Sausage” for Valentine’s Day
Marks & Spencer has ventured in cheeky territory with the launch of a new "Love Sausage" in time for Valentine's Day.
Retail Gazette Loves: River Island’s #ThisIsFamily campaign
River Island has launched a campaign to celebrate the diversity of the modern family.
John Lewis partners with app so staff can take part in social media marketing
John Lewis has launched a partnership with Qubist allowing all of its staff to participate in its social media marketing
How does Zara survive despite minimal advertising?
However, unlike many other giant retailers, Zara doesn't rely on promotional marketing or advertising. So how does it still grow?
Burberry unveils first-ever Chinese New Year campaign
Burberry has tapped into the growing market of Chinese luxury consumers with the launch of a brand new Lunar New Year campaign.
Majority of British shoppers don’t trust social influencers
A large majority of UK shoppers are mistrustful of social influencers despite young shoppers admitting they are influenced.
John Lewis wins Christmas ad of the year crown again
John Lewis has once again taken the top spot as YouTube's Chrismas advert of the year.
Feature Resource
The retailer buyer’s guide to managing product information
You come to the realization that there is a lot of duplicate work going on across your company. Manufacturing, sales, marketing and e-commerce are...
