Wednesday, July 26, 2017

From shops to showrooms: The changing face of the UK’s shop floors

The retail space race that has been raging for the last three decades, is largely over. Property scarcity, soaring business rates and increasingly tight margins are forcing retailers to rethink how they are using their floor space.

Retail Gazette Loves: 80 Days of Argos

Last week Argos launched its new “80 Days of Argos” campaign which will see 80 separate adverts place consecutively over a span of 10...

Hands On with Ted Baker’s interactive campaign

What is it? Ted Baker has launched a new advertising campaign for its spring 2017 range called Keeping Up with the Bakers, based around a...

Retail Gazette Loves: Lidl Surprises, British Daffodils

Lidl has released the latest advert in their Lidl Surprises campaign which aims to tackle misconceptions about the quality and origin of its produce....

Retail Gazette Loves: Diesel’s Make Love Not Walls campaign

Fashion brand and retailer Diesel recently launched a politically-charged advertising campaign aimed at “tearing down the mental and physical walls that separate us”. ...

Ted Baker launches Keeping Up With The Bakers sitcom

Ted Baker has launched a new spring campaign which features 360-degree shoppable video and its own sitcom. Alongside the introduction of interactive windows...

Mamas & Papas appoints Neil Sumner as ecommerce and marketing boss

Mamas & Papas has hired Neil Sumner to lead its ecommerce and marketing teams as well as oversee the maternity and nursery chain’s digital...

Net-A-Porter nabs Jimmy Choo’s Dana Gers

Net-A-Porter has announced the appointment of new global marketing and communications director Dana Gers. Gers joins the online fashion group from a six-year stint...

Retail Gazette Loves: Tesco’s Food Love Stories

Tesco has launched a brand-new campaign aiming to not only promote the quality of their food, but provide customers with some easy-to-follow recipes. “Food...

John Lewis & Lego respond to anti-tabloid advertising campaign

A social media campaign urging retailers to withdraw their advertising with three British tabloid newspapers has led to Lego confirming they would not make...

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Feature Resource

The Rise of Wearables in Commerce

THE RISE OF WEARABLES Oracle + Bronto has teamed up with Apparel Magazine to show you what makes wearables so unique, and to demonstrate the...