ASA slams retailers for “misleading” free delivery ads
The Advertising Standards Authority (ASA) has slammed retailers making “misleading” free delivery claims imposing strict rules.
Marketing: What happens when it goes wrong?
Marketing mistakes are nothing new, and it's plain to see that even huge retailers can still slip up.
Advertising watchdog slams Amazon over 4 “misleading” ads
Four adverts on Amazon have been banned by the Advertising Standards Authority (ASA) over “misleading” savings claims.
Boots voted top brand among women despite contraceptive pill scandal
Boots has been voted the UK’s top brand among women, overtaking last year’s winner Marks & Spencer.
Tesco removes fox hunting costume following boycott threats
Tesco has sparked major controversy on social media over a children’s fox hunting costume and has been threatened with a boycott.
Aldi’s Christmas alcohol advert banned
Aldi’s Christmas advert for alcohol has been banned for having a “strong appeal to audiences under the age of 18” by the Advertis
Retail Gazette Loves: River Island’s “Labels are for Clothes” campaign
High street fashion retailer River Island has launched a campaign seeking to raise awareness of “outdated and irrelevant” labels
Instagram launches new shoppable ads in ecommerce push
Instagram has pushed further into the ecommerce world launching a new shoppable advert system dubbed “collection” campaigns.
Poundland “Elf Behaving Badly” advert banned by ASA
The Advertising Standards Authority (ASA) has voted to ban Poundland’s controversial “Elf Behaving Badly” campaign.
John Lewis, M&S, Sainsbury’s ranked in top 10 YouTube ads of 2017
YouTube's list of the top ads of 2017 have placed John Lewis, Marks & Spencer and Sainsbury's firmly in the top 10.
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The Story of E-Commerce Success
The Story of E-Commerce Success: Marketing, Selling, Fulfilling
How modern retailers and brands win online
After studying and advising e-commerce retailers and brands for over 16...
