Sunday, February 17, 2019
John Lewis app

John Lewis partners with app so staff can take part in social media marketing

John Lewis has launched a partnership with Qubist allowing all of its staff to participate in its social media marketing
Zara

How does Zara survive despite minimal advertising?

However, unlike many other giant retailers, Zara doesn't rely on promotional marketing or advertising. So how does it still grow?
Burberry Chinese New Year

Burberry unveils first-ever Chinese New Year campaign

Burberry has tapped into the growing market of Chinese luxury consumers with the launch of a brand new Lunar New Year campaign.
Social Media

Majority of British shoppers don’t trust social influencers

A large majority of UK shoppers are mistrustful of social influencers despite young shoppers admitting they are influenced.
John Lewis Christmas

John Lewis wins Christmas ad of the year crown again

John Lewis has once again taken the top spot as YouTube's Chrismas advert of the year.

Poundland’s controversial “Naughty Elf” campaign returns with age restrictions

Poundland has added age restrictions to its controversial "Naughty Elf" Christmas advertising campaign following a backlash.
Sainsbury's Christmas ad

Sainsbury’s Christmas advert voted best of 2018

Sainsbury’s “The Big Night” has been voted this year’s best Christmas advert, according to a study.

Shoppers seen “scrapping” over Aldi’s Kevin the Carrot dolls

Fights have reportedly broken out in Aldi stores as shoppers scramble to pick up a Kevin the Carrot doll.

David Gandy mocks people with “knickers in a twist” over M&S advert

David Gandy, the model featured in Marks & Spencer’s window display, has weighed in on the debate.

M&S sparks sexism row over “grotesque” window display

Marks & Spencer has become embroiled in a sexism row after shoppers took to social media to criticise a window display.

Feature Resource

E-Commerce Guide To Customer Lifecycle, AI & Personalization

Key e-commerce strategies for 2019 Whether you’re just adding the finishing touches to your marketing plan for this year, or you haven’t even begun, Kickstart...