Waitrose & Partners has launched its new -slow-TV' advertising campaign, giving viewers a behind the scenes glimpse of real farms and produce focusing on the importance of taste.

Retail Gazette Loves: Waitrose’s new “slow-TV” campaign

Waitrose & Partners has launched its new -slow-TV' advertising campaign; You can taste when it’s Waitrose & Partners.
M&S TV advertisement Jill Stanton Wes Taylor

M&S seeks to refresh clothing arm with first-ever denim TV ad

M&S has launched its first ever TV advertisement campaign for its denim category as it seeks to broaden its appeal
Aldi has been accused of ‘poverty porn’ and has been hit by a major social media backlash after it challenged influencer to feed their family of four on £25 a week.

Aldi accused of “poverty porn” after #AldiPoorestDayChallenge sparks outrage

Aldi has been accused of ‘poverty porn’ and has been hit by a major social media backlash.
Many retailers have been accused of “greenwashing”, when a company spends more on marketing themselves as environmentally friendly than minimising their environmental impact.

83% of shoppers mislead by green & sustainable advertising

83% of consumers feel mislead by green and sustainable buzzwords in advertising.
Marketing methods emerging retailers should test in 2020 chloe thomas

COMMENT: Marketing methods retailers should test in 2020

Here are Chloe Thomas' tips on where you should start your marketing optimisation for 2020.
Boots beauty halls Huda Beauty Joanna Rogers

Boots to launch more beauty halls in 60 UK stores

Boots has revealed plans to launch additional revamped beauty halls across 60 stores in the UK this spring
Alibaba is being praised by Chinese gay communities after releasing an advert featuring same sex couples in spite of government dissuasion and censorship.

Alibaba praised by Chinese LGBT communities for depiction of same-sex couples despite government dissuasion

Alibaba is being praised by Chinese gay communities after releasing an advert featuring same sex couples in spite of government
Bespoke computer retailer PC Specialist has had its advert banned by the Advertising Standards Authority (ASA) for perpetuating gender stereotypes.

PC Specialist advert banned by ASA for pushing gender stereotypes

Bespoke computer retailer PC Specialist has had its advert banned by the Advertising Standards Authority (ASA).
Revealed: The top 10 Christmas adverts from retailers

Revealed: The top 10 Christmas adverts from retailers

Tesco has claimed the top spot in the third annual Top 10 Christmas Ad Rankings compiled by marketing technology firm 4C.
COMMENT: Online video advertising can be the cat’s pyjamas for retailers

COMMENT: Online video advertising can be the cat’s pyjamas for retailers

How can retailers leverage popular interests and create engaging and dynamic video campaigns that grab customer attention?

Feature Resource

8 Tips to Ensure Great Employee Experience in Times of Crisis

We know 2020 has been a challenging year for workplaces around the world. To help you cope with disruption, we've put together an eBook offering 8...