Thursday, April 18, 2019

Instagram launches new shoppable ads in ecommerce push

Instagram has pushed further into the ecommerce world launching a new shoppable advert system dubbed “collection” campaigns.

Poundland “Elf Behaving Badly” advert banned by ASA

The Advertising Standards Authority (ASA) has voted to ban Poundland’s controversial “Elf Behaving Badly” campaign.
YouTube ads

John Lewis, M&S, Sainsbury’s ranked in top 10 YouTube ads of 2017

YouTube's list of the top ads of 2017 have placed John Lewis, Marks & Spencer and Sainsbury's firmly in the top 10.
Harvey Nichols

Harvey Nichols sparks sexism debate with “great men go down” sign

Harvey Nichols has ignited a sexism debate after a disgruntled writer tweeted about a tongue-in-cheek sign.

PrettyLittleThing enters sponsorship deal with E! TV

PrettyLittleThing has launched a new partnership with pop-culture channel E! Entertainment Television.

ASA to investigate Poundland after swathe of complaints

Poundland has come under fire from the Advertising Standards Authority (ASA) following a sexualised Twitter campaign.

John Lewis’ Moz the Monster advert tops YouTube chart

YouTube has released its list of the top ten Christmas adverts this year, with John Lewis’s Moz the Monster edging out on top.
Marks & Spencer Christmas advert

M&S dominates Christmas ad engagement polls

Marks & Spencer's Christmas advert featuring Paddington Bear has achieved the highest customer engagement for a retailer in 2017's festive campaign season.
Moz the monster

John Lewis accused of plagiarism over Moz the Monster ad

John Lewis has been accused of plagiarism by children’s author and illustrator Chris Riddell over its Christmas advert Moz the Monster.

Tesco threatened with boycott over Christmas ad

Tesco’s seemingly innocuous Christmas advert has sparked a backlash and a subsequent heated debate due to its depiction of non-Christian families celebrating Christmas.

Feature Resource

The retailer buyer’s guide to managing product information

You come to the realization that there is a lot of duplicate work going on across your company. Manufacturing, sales, marketing and e-commerce are...