Embracing the rise of the technical CMO

Marketing is becoming one of the most technically complex functions in business today. So it comes as no surprise the requirements for the role...

Radley‘s profits pay for a makeover

After a profitable year, Radley is set to target a new demographic, with a brand overhaul and a new Instagram campaign. The last few...

Christmas officially kicks off as the latest Call of Duty game comes out fighting

As the 11th instalment of the lorded Call of Duty franchise lands in shops this week publisher, Activision, are trying their best to...

The smell of success

At a time when well known companies and products have already fine-tuned key aspects of their brand, from celebrity spokespeople, music, packaging and...

Re-defining real-time personalisation – What do retailers need to do to stay ahead?

The ability to target customers in real-time with personalised content, which enriches their experience with a brand, is rapidly becoming one of the...

Are catalogues in businesses outdated?

According to a new report, recently released by a direct marketing specialist, one in five businesses believe catalogues to be out-dated. This is...

Most mothers don’t feel represented by brands, research finds

Brands are failing to represent the modern day mother, research has shown. A report conducted by Saatchi and Saatchi and Mumsnet found that...

Competitive intelligence: laying the groundwork for better segmentation and targeting

Digital and traditional channels are evolving at breath-taking speed and – as the core goal of any marketing campaign or activity is to...

Brand managers ‘have their work cut out’ – new research

Retailers in the UK are using a wide array of online marketing channels to push products to consumers, new research finds. Shoppers in...

Mobile set to boost UK advertising

Marketing budgets in the UK will hit £20bn in 2015 for the first time as online advertisement spend continues to rise. Research from trade...

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Feature Resource

10 Ways to Make an Impact on eBay

If you’ve side-lined eBay as an e-commerce channel, or if you’ve let your campaigns gather dust without proactively reviewing them – could it be...