Monday, January 22, 2018

Comment: Promise and Proof

The way a brand presents itself to its customers has undeniably transformed during the past decade. As shoppers, we have become increasingly aware of...

O2 brings ‘Be More Dog‘ campaign to Bluewater

Mobile provider O2 has brought its ‘Be More Dog‘ campaign to Bluewater shopping centre by building a giant ‘unwrapped Christmas present‘ for consumers to...

Top Tips for using digital screens this Christmas

Many retailers will be using digital screens for the first time this festive season. How can they maximise their impact? Matt Cole, Director of...

Loyalty versus loyalty schemes – the paradigm

Over the past few years loyalty has become a tricky subject for brands. Once, a customer loyalty scheme meant just that – a promotional...

B&Q to unveil Christmas ad

Home and DIY retailer B&Q has announced that it will launch its annual Christmas advertising campaign tomorrow. Appearing alongside the tagline ‘Make it Perfect‘,...

Debenhams sales soar amid expansion

Department store Debenhams has seen total sales rise 2.6 per cent in its full year as its international expansion and multichannel strategies boosted profit,...

Comment: A simple guide to ‘Total Mobile‘ multichannel marketing

Velti recently announced the findings of its research into consumer attitudes to multi-channel marketing (MCM) for retail in the UK. The results suggest that...

Is the future of retail all about branding?

There is currently an abundance of new promotional & technological initiatives being seen on the British high street, with many established and well-loved retailers...

Asda reveals a rise in total sales of 7.1% in Q1

Leading supermarket chain Asda has today revealed a total sales growth of 7.1 per cent in its first quarter period from January 1st to...

Halfords ad elicits British nostalgia

Bicycle & car parts retailer Halfords has launched a new advertising campaign based on the feelings elicited by memories of British summertime. Launching this...

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Feature Resource

Fixing Failed Deliveries: Improving Data Quality in Retail

How to Fix Failed Deliveries Don’t panic. It’s easier than you think. 65% of retailers identify failed or late deliveries as the most significant cost to...