Marketing: What happens when it goes wrong?

Marketing mistakes are nothing new, and it's plain to see that even huge retailers can still slip up.

Advertising watchdog slams Amazon over 4 “misleading” ads

Four adverts on Amazon have been banned by the Advertising Standards Authority (ASA) over “misleading” savings claims.
Boots Aldi

Boots voted top brand among women despite contraceptive pill scandal

Boots has been voted the UK’s top brand among women, overtaking last year’s winner Marks & Spencer.
Fox Hunting

Tesco removes fox hunting costume following boycott threats

Tesco has sparked major controversy on social media over a children’s fox hunting costume and has been threatened with a boycott.

Aldi’s Christmas alcohol advert banned

Aldi’s Christmas advert for alcohol has been banned for having a “strong appeal to audiences under the age of 18” by the Advertis
River Island

Retail Gazette Loves: River Island’s “Labels are for Clothes” campaign

High street fashion retailer River Island has launched a campaign seeking to raise awareness of “outdated and irrelevant” labels

Instagram launches new shoppable ads in ecommerce push

Instagram has pushed further into the ecommerce world launching a new shoppable advert system dubbed “collection” campaigns.

Poundland “Elf Behaving Badly” advert banned by ASA

The Advertising Standards Authority (ASA) has voted to ban Poundland’s controversial “Elf Behaving Badly” campaign.
YouTube ads

John Lewis, M&S, Sainsbury’s ranked in top 10 YouTube ads of 2017

YouTube's list of the top ads of 2017 have placed John Lewis, Marks & Spencer and Sainsbury's firmly in the top 10.
Harvey Nichols

Harvey Nichols sparks sexism debate with “great men go down” sign

Harvey Nichols has ignited a sexism debate after a disgruntled writer tweeted about a tongue-in-cheek sign.

Feature Resource

How top brands turn browsers into buyers

"Nearly a quarter (22%) of consumers say the products purchased online rarely meet expectations." Download the e-book What turns today's browsers into buyers? Every retailer and...