Brand managers ‘have their work cut out’ – new research

Retailers in the UK are using a wide array of online marketing channels to push products to consumers, new research finds. Shoppers in...

Mobile set to boost UK advertising

Marketing budgets in the UK will hit £20bn in 2015 for the first time as online advertisement spend continues to rise. Research from trade...

Comment: Promise and Proof

The way a brand presents itself to its customers has undeniably transformed during the past decade. As shoppers, we have become increasingly aware of...

O2 brings ‘Be More Dog‘ campaign to Bluewater

Mobile provider O2 has brought its ‘Be More Dog‘ campaign to Bluewater shopping centre by building a giant ‘unwrapped Christmas present‘ for consumers to...

Top Tips for using digital screens this Christmas

Many retailers will be using digital screens for the first time this festive season. How can they maximise their impact? Matt Cole, Director of...

Loyalty versus loyalty schemes – the paradigm

Over the past few years loyalty has become a tricky subject for brands. Once, a customer loyalty scheme meant just that – a promotional...

B&Q to unveil Christmas ad

Home and DIY retailer B&Q has announced that it will launch its annual Christmas advertising campaign tomorrow. Appearing alongside the tagline ‘Make it Perfect‘,...

Debenhams sales soar amid expansion

Department store Debenhams has seen total sales rise 2.6 per cent in its full year as its international expansion and multichannel strategies boosted profit,...

Comment: A simple guide to ‘Total Mobile‘ multichannel marketing

Velti recently announced the findings of its research into consumer attitudes to multi-channel marketing (MCM) for retail in the UK. The results suggest that...

Is the future of retail all about branding?

There is currently an abundance of new promotional & technological initiatives being seen on the British high street, with many established and well-loved retailers...

Feature Resource

Visual Transformation: Creating High-Impact Customer Experiences

In the digital age, consumers expect a customer journey that goes above and beyond. With this in mind, Magento has partnered with Zmags to...