Monday, January 21, 2019

Retail Gazette Loves: Lidl Surprises, British Daffodils

Lidl has released the latest advert in their Lidl Surprises campaign which aims to tackle misconceptions about the quality and origin of its produce....

Retail Gazette Loves: Diesel‘s Make Love Not Walls campaign

Fashion brand and retailer Diesel recently launched a politically-charged advertising campaign aimed at “tearing down the mental and physical walls that separate us”. ...

Ted Baker launches Keeping Up With The Bakers sitcom

Ted Baker has launched a new spring campaign which features 360-degree shoppable video and its own sitcom. Alongside the introduction of interactive windows...

Mamas & Papas appoints Neil Sumner as ecommerce and marketing boss

Mamas & Papas has hired Neil Sumner to lead its ecommerce and marketing teams as well as oversee the maternity and nursery chain‘s digital...

Net-A-Porter nabs Jimmy Choo’s Dana Gers

Net-A-Porter has announced the appointment of new global marketing and communications director Dana Gers. Gers joins the online fashion group from a six-year stint...

Retail Gazette Loves: Tesco’s Food Love Stories

Tesco has launched a brand-new campaign aiming to not only promote the quality of their food, but provide customers with some easy-to-follow recipes. “Food...

Special Feature: Making your email campaigns stand out

Email marketing has become a mainstay for any business aiming to reach out to its customers, holding the potential to cheaply and effectively reach...

COMMENT: Brand licensing shouldn‘t be seen as a quick win for retailers

In 2015, licensed products generated an estimated $251.7 billion USD in retail sales globally. The UK accounted for five per cent of this total,...

Matalan recruits Simon Lee as new marketing director

Matalan has appointed Simon Lee as its new marketing director, poaching him from his role as executive director and head of marketing at US-based...

5 Minutes with Jérôme Cochet, SVP Advertising & Sales, Zalando

Since Zalando was founded in 2008 as an online retailer of footwear, the Berlin-based business has epxanded to include other areas of fashion and...

Feature Resource

2019 e-commerce marketing calendar

The one thing you'll need to make it through 2019 Welcome to 2019! To help you face the challenges of the new year head on...