Beats by Dre has unveiled a new campaign for its Beats 360, a new pair of over the ear headphones, which stars model and reality TV star Kendall Jenner.
The campaign spot shows Jenner at a café with a friend before she prepares to leave to go work out.
However as she is leaving, everyone in the room has transformed into different versions of the model, each styled with a different colour combination of Beats 360’s interchangeable ear cushions.
The campaign is soundtracked to ‘Are Friends Electric’ by Gary Numan and Thee Tubeway Army.
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Jenner said: “I’m always on the go and switching between so many different looks. So Beats 360 fits my lifestyle. I love that I can switch the cushions to match whatever I’m doing that day.”
“Kendall tailors her looks to fit every moment, so she needs a headphone that can change with her. The film captures that perfectly, playfully showing every side of Kendall, and how Beats 360 keeps up with all of them.” said Beats CMO Chris Thorne.
The new headphones are available to order from Apple’s website for £299.95 in four core colourways; black, cloud, sky and pink.
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