e.l.f Cosmetics has unveiled its second original music compilation album as part of its commitment to ’empowering the next generation’ of musicians.

Titled ‘Mirror Mix’, the album was released through e.l.f Made, the brand’s entertainment arm and was produced by Michelle Bell, founder of Geo Massive.

To mark its release e.l.f Cosmetics teamed up with lyrics platform Genius to launch a live version of its Open Mic content series on 30 September 2026.

Rob Markman, VP of music and content, Genius said: “Open Mic has always been about helping fans discover artists and connect more deeply with the music they love, whether it’s a rising star or a household name.

We’re excited to bring e.l.f.’s ‘Mirror Mix’ to a live stage, giving these seven talented artists an opportunity to reach new fans and grow their community.”

Its first album was launched in 2024 and had over 500,000 Spotify streams and 10 million YouTube views and its collaboration with Colombian singer and songwriter Manuel Turizo on “ojos. labios. cara” was the “most viral branded” advertising campaign on TikTok.

“At e.l.f, we’ve always believed in empowering the voices of every eye, lip and face, and that includes every artist with a story and every fan looking to discover something new,” said Patrick O’Keefe, chief integrated marketing officer, e.l.f. Brands.

“Beauty and music are both powerful forms of self-expression and everyone deserves the opportunity to be seen, heard and celebrated. ‘Mirror Mix’ is about opening doors for rising artists, giving them a platform to connect with new audiences and turn these moments into lasting careers.”

Artists on ‘Mirror Mix’ include Brasko, Flau’jae Johnson, Hello Sister, Mamii, Joaquina, NEZZA and Sadie Rose Van. It will be available to stream across all majjor streaming platforms including Apple Music, Spotify and Amazon Music.

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