Canada Goose has curated an integrated protective gear system, designed to perform in whatever conditions the Atlantic Ocean can throw at Ewan McGregor across thousands of miles at sea.
The luxury outerwear brand will be the official protective gear partner of TRUE WIND, a documentary series following Ewan McGregor and his childhood friend and expedition partner, Eric Strickland, on an unsupported transatlantic sailing expedition.
The partnership will work to take the brand’s heritage of protecting people in the harshest conditions, from bitter cold to wind and rain, out to sea. Its Sea Mantra jacket, engineered over six years specifically for extreme wet weather environments, will be the heart of the series.
Carrie Baker, president, brand & commercial, Canada Goose, said: “Canada Goose is built on the belief that the right protection gives people the freedom to go further. For nearly seven decades, we’ve learned from some of the most demanding environments on Earth, and TRUE WIND gives us the opportunity to put that expertise to the test on an extraordinary journey.
“The open Atlantic Ocean presents a different kind of extreme — relentless, unpredictable and constantly changing — and that is exactly where Canada Goose belongs.”
Actor and adventurer McGregor departed Oban, Scotland, at the end of August and is set to arrive in Brazil later this autumn.
TRUE WIND, produced in partnership with Elixir Films and Lief Entertainment Company, will document the journey across the Atlantic. The partnership marks the first chapter of a broader story, with more from the expedition to be revealed in the months ahead.
“I always thought that being on a small boat in the middle of a huge ocean must be very close to experiencing real adventure, at a time when adventure is harder and harder to find. I’ve never been far offshore before, and my friends and I will have to be self-sufficient and ready to cope with whatever the weather, the sea and the boat throw our way,” added McGregor.
“The extreme measures Canada Goose goes through to test and perfect their gear is extraordinary and we are lucky and happy to be wearing it. We’re so excited to team up for this journey.”
Further details, including product and programming, will be announced in due course.
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