Friday, December 13, 2019
Zara

How does Zara survive despite minimal advertising?

However, unlike many other giant retailers, Zara doesn't rely on promotional marketing or advertising. So how does it still grow?
Burberry Chinese New Year

Burberry unveils first-ever Chinese New Year campaign

Burberry has tapped into the growing market of Chinese luxury consumers with the launch of a brand new Lunar New Year campaign.
Social Media

Majority of British shoppers don’t trust social influencers

A large majority of UK shoppers are mistrustful of social influencers despite young shoppers admitting they are influenced.
John Lewis Christmas

John Lewis wins Christmas ad of the year crown again

John Lewis has once again taken the top spot as YouTube's Chrismas advert of the year.

Poundland’s controversial “Naughty Elf” campaign returns with age restrictions

Poundland has added age restrictions to its controversial "Naughty Elf" Christmas advertising campaign following a backlash.
Sainsbury's Christmas ad

Sainsbury’s Christmas advert voted best of 2018

Sainsbury’s “The Big Night” has been voted this year’s best Christmas advert, according to a study.

Shoppers seen “scrapping” over Aldi’s Kevin the Carrot dolls

Fights have reportedly broken out in Aldi stores as shoppers scramble to pick up a Kevin the Carrot doll.

David Gandy mocks people with “knickers in a twist” over M&S advert

David Gandy, the model featured in Marks & Spencer’s window display, has weighed in on the debate.

M&S sparks sexism row over “grotesque” window display

Marks & Spencer has become embroiled in a sexism row after shoppers took to social media to criticise a window display.
2018 Christmas adverts

Retail Gazette Loves: 2018’s Christmas adverts

Almost all of the UK's major retailers have now unveiled their Christmas adverts for 2018. Here they are, all in one place.

Feature Resource

The Ultimate Ecommerce Marketing Calendar 2020

Looking for new ways to keep your marketing campaigns fresh and relevant? With the vast number of holidays and cultural events across the globe, it...