Waitrose has launched a new exclusive partnership with chef Rick Stein for his first ever supermarket line.
The line features nine “restaurant quality” seafood and fish meals, that aim to bring the “flavours of coastal dining” to consumers homes.
Available from 7 October, the range uses premium ingredients and brings Stine’s experience to supermarket shelves.
He said: “In the new range with Waitrose, we’ve focused on fish you can feel confident about – thoughtfully sourced, full of flavour, and something to be enjoyed at home without any fuss.
“There’s a real sense of the British coast running through it, particularly Cornwall where it all began for me, but also the influence of the many places I’ve travelled and the flavours I’ve come to love along the way. For me, it’s always been about keeping things simple – great fish, good ingredients, and letting them speak for themselves.”
Dishes in the new line include hake en papillote, Scottish Loch trout en papillote, panko white fish gratin, monkfish and whiting Indonesian curry, Shetland mussels with XO sauce and Cornish sardines.
The range also includes three festive additions- British lobster and crab thermidor shells, Scottish traditionally smoked salmon and Scottish Salmon, British lobster and crab thermidor en croute.
Paul Gamble, senior development chef at Waitrose added: “Collaborating with Rick to bring this range to life has been an incredible experience. Rick’s passion for seafood is legendary, and our goal was to capture that signature restaurant magic while making it completely effortless for our food loving customers to cook at home. We’ve focused on showcasing the absolute best of responsibly sourced British fish.
“We’ve paired delicate flavours like Scottish Loch Trout with rich brown butter and British samphire, and given classic white fish an unexpected twist with miso and lemon béchamel. Whether you’re an avid home cook or intimidated by preparing fish, these dishes deliver incredible, restaurant-quality results every single time.”
It will be available in 210 Waitrose branches and online. The festive dishes will be available from 25 November and the salmon, lobster and crab en croute will be available from 18 December.
Click here to sign up to Retail Gazette‘s free daily email newsletter

