Almost all of the UK's major retailers have now unveiled their Christmas adverts for 2018. Here they are, all in one place.
John Lewis’ Christmas advert for 2018 has finally been revealed, with Elton John in the starring role.
The Christmas advert that has everyone talking has been followed up with sightings of a realistic orangutan across London.
Marks & Spencer has released its second Christmas advert for its clothing and home departments, featuring Holly Willoughby
Sainsbury’s has enlisted the director of blockbuster film The Greatest Showman for its 2018 Christmas advert.
Waitrose has launched its Christmas campaign as the nation continues to wait patiently for John Lewis' annual blockbuster.
Iceland has launched its controversial Christmas advertising campaign, which was banned by the Advertising Standards Authority.
Debenhams has become the first of the major department store to launch a TV campaign.
Lego has launched its first ever global Christmas campaign, as it continues to push forward its TV marketing presence.
Currys PC World has become the first retailer to launch its Christmas advert as the retail industry gears up for Christmas.