Ocado customers are adding to their shopping list from funerals and during toilet breaks, according to the online grocer’s latest advertising campaign.
The campaign – which highlights key moments when customers choose to add items to their virtual shopping trolley – is the most recent grocery advert to lean heavily on both humour and customer insights.
It marks the launch of a new brand platform communicating Ocado’s core proposition of offering more choice, signalling a shift in the online supermarket‘s advertising tone as it focuses on the naturally observed moments of everyday life.
Read the full story and find out more about the campaign on Marketing Beat.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
Click here to sign up to Retail Gazette‘s free daily email newsletter
