Tesco Clubcard advert slammed for being ‘horrifying’ and ‘creepy’

Tesco clubcard ad
GroceryMarketing
// Tesco’s latest Clubcard advertisement has been slammed online
//  Viewers have taken to social media, branding the campaign as ‘creepy’ and ‘horrifying’

Tesco’s latest advertisement has been slammed online with viewers branding it as ‘creepy’ and ‘horrifying’.

Promoting its Clubcard loyalty scheme, the supermarket’s ‘Power to lower prices’ campaign sees a woman enjoy the benefits of saving money – maybe a little too much.

The film has been the topic of many conversations online, with Twitter users comparing the ad to a horror film.

Watch the ad and read the full story at Marketing Beat

Click here to sign up to Retail Gazette‘s free daily email newsletter

GroceryMarketing

20 Comments. Leave new

  • Alison White 3 years ago

    Who dreamt up this little sizzler…it’s not just bad, it’s crazy bad……enough to send you screaming from the shop. There is no logic or cohesion to it, all we see is someone shopping at Tesco and changing into a demented robot, I guess that’s what they want to happen to their shoppers, turn them into brainless idiots, who float around with a scary grin whilst throwing all their money at them.

    Reply
  • Ann Dove 3 years ago

    I can’t believe you are still showing this scarey , creepy horrid, frightening advert after all the complaints. This is my second complaint . Please abort it NOW . And WHY did you ever let this advert ever go out! I am horrified

    Reply
  • TERINA JENSON 3 years ago

    Yes I find it creepy like the Momo thing that went round. I’m sure they’ll get complaints to the advertising board to have it removed. Awful thing to watch. Makes me ignore Tesco more

    Reply
  • R J 3 years ago

    It’s a 24ct creepshow Needs withdrawing ASAP

    Reply
  • Caroline Ford 3 years ago

    Dreadful advert, do I have to turn into a cartoon to shop st Tesco?

    Reply
  • kayne caltabiano 3 years ago

    Not only is it cringe worthy but it’s also fucking terrifying! The “happy face” seems demented no matter who you put it on. The big eyes don’t help. Get rid of this advert, no one likes it, no one’s gonna like it, it’s terrible!

    Reply
  • Amy L Huxley 3 years ago

    That advert by tesco needs to be taken off tv it scared my kids.

    Reply
  • Mrs S Copleston 3 years ago

    Tesco advert is absolutely grotesque and should be removed immediately, it’s very distasteful. Tesco should be ashamed of themselves.

    Reply
  • Peter Dobbing 3 years ago

    Truly awful creepy advert : it startled me the first time I saw it . Goodness knows what young children make of it! The idiots who came up with this should be looking for another job : maybe in the horror industry! How did ofcom pass it through???

    Reply
  • Tracey Limebeer 3 years ago

    This is worse than Stephen King on steroids. Keep all under 18’s away.

    Reply
  • Lynn Peck 3 years ago

    Horrible. cant watch it when it comes on

    Reply
  • Wendy Thompson 3 years ago

    Awful ad- I turn away when it comes on. Freaks me out and I am normally very level headed. Tesco please do something about it – replace it with a nice watchable ad. Not shopping there until it goes

    Reply
  • Barry beans 3 years ago

    the advertising company that produced that and the Tesco people who signed off on it need to examine their career choices.

    Reply
  • Jocelyn Edey 3 years ago

    Get rid of it! Creepy. Makes my skin crawl!!

    Reply
  • Gav 3 years ago

    I love this ad. Can’t stop watching it because it’s so weird. Better than all the other forgettable, easily ignored nonsense out there. Well done Tesco.

    Reply
  • Ray 3 years ago

    Very creepy. Always look away. Stuff of nightmares!

    Reply
  • Chris Jennison 3 years ago

    Yes, before l’d seen this site l too loathed the new Tesco advert. I can’t even say why. I just find the female figure alienating and quickly change channels. Strange eh.

    Reply
  • A 3 years ago

    Yes, it’s horrifying in a grotesque way, but it’s not horror film horrifying. It’s not something I can’t watch but I can see why it’s very scary to little kids.

    Reply
  • Paul Kilgallen 3 years ago

    Grotesque, absolutely grotesque… puts me in mind of the similarly creepy animation shown between E4 programmes!

    Reply
  • Billy Slavin 3 years ago

    Gives me Nightmares!

    Reply

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Tesco Clubcard advert slammed for being ‘horrifying’ and ‘creepy’

Tesco clubcard ad
// Tesco’s latest Clubcard advertisement has been slammed online
//  Viewers have taken to social media, branding the campaign as ‘creepy’ and ‘horrifying’

Tesco’s latest advertisement has been slammed online with viewers branding it as ‘creepy’ and ‘horrifying’.

Promoting its Clubcard loyalty scheme, the supermarket’s ‘Power to lower prices’ campaign sees a woman enjoy the benefits of saving money – maybe a little too much.

The film has been the topic of many conversations online, with Twitter users comparing the ad to a horror film.

Watch the ad and read the full story at Marketing Beat

Click here to sign up to Retail Gazette‘s free daily email newsletter

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GroceryMarketing

20 Comments. Leave new

  • Alison White 3 years ago

    Who dreamt up this little sizzler…it’s not just bad, it’s crazy bad……enough to send you screaming from the shop. There is no logic or cohesion to it, all we see is someone shopping at Tesco and changing into a demented robot, I guess that’s what they want to happen to their shoppers, turn them into brainless idiots, who float around with a scary grin whilst throwing all their money at them.

    Reply
  • Ann Dove 3 years ago

    I can’t believe you are still showing this scarey , creepy horrid, frightening advert after all the complaints. This is my second complaint . Please abort it NOW . And WHY did you ever let this advert ever go out! I am horrified

    Reply
  • TERINA JENSON 3 years ago

    Yes I find it creepy like the Momo thing that went round. I’m sure they’ll get complaints to the advertising board to have it removed. Awful thing to watch. Makes me ignore Tesco more

    Reply
  • R J 3 years ago

    It’s a 24ct creepshow Needs withdrawing ASAP

    Reply
  • Caroline Ford 3 years ago

    Dreadful advert, do I have to turn into a cartoon to shop st Tesco?

    Reply
  • kayne caltabiano 3 years ago

    Not only is it cringe worthy but it’s also fucking terrifying! The “happy face” seems demented no matter who you put it on. The big eyes don’t help. Get rid of this advert, no one likes it, no one’s gonna like it, it’s terrible!

    Reply
  • Amy L Huxley 3 years ago

    That advert by tesco needs to be taken off tv it scared my kids.

    Reply
  • Mrs S Copleston 3 years ago

    Tesco advert is absolutely grotesque and should be removed immediately, it’s very distasteful. Tesco should be ashamed of themselves.

    Reply
  • Peter Dobbing 3 years ago

    Truly awful creepy advert : it startled me the first time I saw it . Goodness knows what young children make of it! The idiots who came up with this should be looking for another job : maybe in the horror industry! How did ofcom pass it through???

    Reply
  • Tracey Limebeer 3 years ago

    This is worse than Stephen King on steroids. Keep all under 18’s away.

    Reply
  • Lynn Peck 3 years ago

    Horrible. cant watch it when it comes on

    Reply
  • Wendy Thompson 3 years ago

    Awful ad- I turn away when it comes on. Freaks me out and I am normally very level headed. Tesco please do something about it – replace it with a nice watchable ad. Not shopping there until it goes

    Reply
  • Barry beans 3 years ago

    the advertising company that produced that and the Tesco people who signed off on it need to examine their career choices.

    Reply
  • Jocelyn Edey 3 years ago

    Get rid of it! Creepy. Makes my skin crawl!!

    Reply
  • Gav 3 years ago

    I love this ad. Can’t stop watching it because it’s so weird. Better than all the other forgettable, easily ignored nonsense out there. Well done Tesco.

    Reply
  • Ray 3 years ago

    Very creepy. Always look away. Stuff of nightmares!

    Reply
  • Chris Jennison 3 years ago

    Yes, before l’d seen this site l too loathed the new Tesco advert. I can’t even say why. I just find the female figure alienating and quickly change channels. Strange eh.

    Reply
  • A 3 years ago

    Yes, it’s horrifying in a grotesque way, but it’s not horror film horrifying. It’s not something I can’t watch but I can see why it’s very scary to little kids.

    Reply
  • Paul Kilgallen 3 years ago

    Grotesque, absolutely grotesque… puts me in mind of the similarly creepy animation shown between E4 programmes!

    Reply
  • Billy Slavin 3 years ago

    Gives me Nightmares!

    Reply

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