Tesco has unveiled a new “hyper-personalised” Clubcard promotion for millions of its shoppers, under its new partnership with AI technology business Eagle Eye.
The grocery giant is inviting three million loyalty scheme members to participate in its ‘Clubcard Challenges’ campaign, which starts from 20 May, running for six weeks.
The campaign will allow customers to collect up to £50 in loyalty points by doing 10 out of a choice of 20 personalised challenges, which will vary for each shopper.
The challenges will range from spending £20 in the supermarket’s summer BBQ range in the next six weeks to spending £10 on plant-based meals, with shoppers rewarded with extra points for completing them.
The points can be converted into up to £100 worth of rewards, with Tesco offering over 100 reward partners on its scheme.
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Tesco group membership and loyalty director Lizzie Reynolds said: “We are constantly looking for ways to make Clubcard work harder for our customers. With Clubcard Prices on around 8,000 products, it is saving customers up to £360 off the annual cost of their groceries.
“Personalisation is about using what we know about customers to make their experience better and our rewards more helpful, and we’re very excited to see how our customers respond to Clubcard Challenges.”
Earlier this month, Tesco teased the new design for its Clubcard prices, after a High Court ruled its yellow circle in a blue square infringed Lidl’s trademark for its similar yellow circle branding.
The yellow circle on blue has now been replaced by a blue square with the logo in white alongside a yellow rectangle with the offer.
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