Tesco Clubcard named UK’s top loyalty scheme as it “gets the basics right”

// Tesco Clubcard has been named the UK’s favourite digital retail loyalty scheme
// Asda Rewards made it into the top three, less than a year after its initial launch

Tesco Clubcard has been named the UK’s favourite digital retail loyalty scheme as it “gets the basics right” for shoppers amid the ongoing cost-of-living crisis.

New research has revealed that over a third of respondents (35%) named Tesco’s Clubcard loyalty programme as their top pick, putting it streets ahead of its closest rival, Sainsbury’s Nectar programme (17%).

Read the full story on Marketing Beat

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